Branding

MOSAIC – The jewish federation

The Jewish Federation reached out with an opportunity to brand their newest San Diego program, Mosaic. A collective of community run events, targeting 25-35y/o in and around the city. It needed to be friendly, warm, fun, Canva friendly, and simple enough to design with but keep cohesive that a non-designer could make collateral. Working with the Mosaic leadership team, I established a cohesive brand voice, logo, color palette, and style guide that extended the existing brand of the Jewish Federation of San Diego. My work spanned digital UI direction for their app, as well as launch materials including a landing page, promotional flyers, and event signage. I also developed reusable templates across social media, their app, and email marketing. Below you’ll see a snippet of the guidelines.